Tory Burch SS2017

Tory Burch’s Spring Summer 2017 collection is a perfect mix of exotic bohemian vibes (easily visible at beaches, during the seventies) and preppy atmospheric cuts. Hailing from the East Coast herself, Burch’s definition of eastern preppy means being a chic hostess, as well as a reinvention of traditional cuts into something cool – volume, proportion and a sporty edge all go together now! For bohemian, the American fashion designer wanted to emphasize ease-of-use, or artfully do a rendition of fabrics falling off your body. In between, all of this throwback to the east, from the preppy west, were tangerine hues plucked out of Malibu sunsets.

Tory Burch SS2017


The whole ‘East Coast meets West Coast’ theme of the collection was especially refreshing in my point of view because it had a good amount of nautical styles thrown into it, and that just caricatures images of beaches and waves in my mind. Meanwhile, what I found nicely unique in Burch’s vision for the season were her incorporation of batiks into a floral theme, aiming to reflect on the love for the free spirit in California. Speaking of Asian influences, Burch feels Asian women love her label for its choice of details, colour and prints – I agree with this because those choices, on a personal level really sets clothes apart from the drab and boring.


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