J.Crew held an intimate fashion offering in America for SS2013. Jenna Lyons, has really transformed the place as the executive creative director from its ‘80s heydays of operating as a supplier to catalog retail giants.
Founded in 1947, the American fashion house is known for its laidback charm, so this season they decided to explore their roots deeper, but in the “autumn and nature: realm. The photography found in Time-Life books, the old ones, of flowers, shrubs, trees, gardens capture a perfect suburban American morning, and this gave birth to many of the pieces in the collection, including the one elegant “Jackie-O” pink voluminous skirt, boyfriend jeans smattered with splashes of paint and cigarette trousers in rich-green brocade.
The collection is vibrant and retro, strewn out into modern lines, comprising of a palette of pink, yellow, green and monochrome. Decorated with flora and fauna motifs, there was a green silk-wool floral print that had a maple print emblazoned on it, nicely.
Embroidery inspired from Mughal architecture and stripey raffia evoking Aztec designs then made their way onto the collection – a sort of an ode to the morning coffee and dreaming about travelling to lands far far away right in your sophisticated kitchen top, with the latest daily in hand.
The suburban landscape is what breathes life into the infamous notion of the “American Dream” and this formed an essential creative element in the collection. It’s cool to live in an American suburb and know about exotic landscapes, it’s fun to have your home decorated with souvenirs from the travels, is the message J.Crew wants to channel for Spring/Summer.
Shimmering shorts, is how she likes to cruise in, when statement trousers isn’t making up her day. This is classic preppy fashion, dabbling in one of the hottest trends for SS2013: vintage!