J. Crew On Film: “Shiny Ponies”

J. Crew is set to open a store in Regent Street, London this year, which is to be the American brand’s first ever store in the United Kingdom. The President and Creative Director of J. Crew, Jenna Lyons, speaks about her personal obsession with shoes in this special video, titled Shiny Ponies, released in conjunction with the opening of the store. Lyons also talks about the conception to consumption brand strategy for J. Crew shoes, which are all made in Italy.

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